We imagine and deliver entertaining

Imagicana is an IP venture studio. We partner with rights holders and brands to create entertaining products, formats, partnerships and experiences. New IP or existing. We own the upside together.

A venture studio that grows fandom, revenue and IP value.

Let’s talk →What we do

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Collaborations●New Products●Joint Ventures●Original IP●New Media●Interactive●Fan Platforms●Brand Partnerships●Experiential●Measurement●Commercial●Memberships●Collaborations●New Products●Joint Ventures●Original IP●New Media●Interactive●Fan Platforms●Brand Partnerships●Experiential●Measurement●Commercial●Memberships●

Christopher GlancyCEO & Founder, Imagicana / Metahead

IP is the backbone of entertainment. Most of it is underutilised.

13.8%

YouTube's share of US TV watch-time, the largest of any media company. Bigger than Netflix and Disney+ combined.

Nielsen Media Distributor Gauge, May 2026

2×

Emotionally connected fans spend twice as much as satisfied customers. Fandom beats advertising

Motista / Deloitte, 2024

90%

Of Gen Z fans consume sports and entertainment via social, not broadcast

WSC Sports / GWI, 2025

$60B+

Projected AI in sports market by 2034

Precedence Research, 21% CAGR

$90B

Fan engagement market by 2033: gaming, podcasts, fan apps and new channels beyond broadcast

GMI / FMI, 18% CAGR

$250B+

Creator economy enabling rights holders and brands to build direct-to-fan products, formats and partnerships

Grand View Research, 2025

How we work.

Four pillars. One studio. From first idea to proven results.

01 / IMAGINE

See what others don't.

We look at IP that is not working hard enough and brands that want to reach audiences through entertainment instead of advertising. We find the gap, spot the cultural moment and move before it passes.

02 / CREATE

Taste, judgement, speed.

Using AI-powered rapid prototyping and a senior creative team, we take concepts from whiteboard to working product, format or partnership in weeks. We walk into meetings with prototypes, not decks.

03 / DELIVER

Launch it properly.

We take products, formats and partnerships to market and make sure they land. Creator-led distribution, media partnerships, platform strategy and targeted launch media. Built to earn attention, not rent it.

04 / MEASURE

Prove it works.

Every product, format and partnership gets measured against real outcomes. Custom measurement frameworks covering ROI, brand lift, sentiment analysis and pre-defined KPIs. Data drives the next iteration and makes the case for the next IP venture.

In motion

Great ideas. Built fast. Built to last.

News

What’s new at Imagicana.

13 Apr 2026Appointment

Imagicana Appoints Robbie Cochraine as Advisor

Robbie has built and scaled ventures at the forefront of technology. This includes Chain Guardians, Neolyfe (a virtual gaming world) and Futech Labs, a software development consultancy.

8 Apr 2026Appointment

Imagicana Appoints Flavio Maria as Director, Strategy and International Expansion

Former Pepsi Senior Executive, Sports Rights Leader and Serial Entrepreneur.

8 Apr 2026Appointment

Imagicana Appoints Eric Albanese as Head of Growth, LATAM

Former OI Consumer Communications Director, Anheuser-Busch Marketing Director and Independent Marketing Leadership Consultant.

A different kind of partner.

No
Just sharp thinking, fast execution and a team as invested in the outcome as you are.

The portfolio

What we build.

Interactive

Gaming products and interactive experiences for rights holders and brands. Mobile games, fan platforms, branded entertainment and new digital revenue streams. Think: a supercar brand launching a mobile racing game.

New media

Original formats and owned channels for where attention lives. YouTube channel strategy and programming, creator-led shows, podcast networks and talent-driven media brands. YouTube is now the biggest TV network in the market; we build for it like one. Think: a heritage IP re-imagined for new generations on social video and YouTube.

Experiential

Immersive experiences, live activations and attractions that put audiences inside the story. Content, community and commercial value at the same time. Think: a creator's audience brought together for a live event series.

Fan platforms & clubs

Membership structures, subscription platforms, community spaces and loyalty programmes for creators, athletes and rights holders. Tiered access, exclusive content and revenue models that turn passive audiences into paying, active fan bases with a direct relationship to the talent. Think: an athlete launching a members-only training platform.

Commercial & partnerships

Ad sales, licensing, brand partnerships, territory deals and subscriptions. We own the commercial layer and grow the value of every IP venture in the portfolio. Think: a fashion brand partnering with a music rights holder on a co-branded collection.

AI-native studio

We use AI across everything we do. MVPs, apps, products and websites spun up in days, not months. Rapid prototyping lets us test ideas fast, iterate on real data and scale what works. No six-month build cycles. No guesswork. Think: a working product demo in the room before the deal is signed.

Ventures

In development.

Music. Community. Entertainment.

AI partnerships platform.

More ventures comingComing soon

The model

How every venture works.

Rights holders

You have the IP.

A league, an athlete, a creator, a music estate, a heritage brand, a dormant format. We see the product, format or partnership it could become and build it together as a joint venture.

Brands

You have the brand.

You want to reach audiences through entertainment, not advertising. We create original formats, experiences and partnerships that people choose to spend time with.

Imagicana

The IP venture studio

We lead creative development, production and commercial strategy. Interactive products, new media formats, experiential events, fan platforms. Ad sales, licensing, brand partnerships.

Retained engagementsThe studio’s creative firepower on a paid engagement. Same team, same speed, same quality.

Joint venturesWe co-invest, co-own and share in the upside together. Subject to agreement on both sides.

InteractiveNew mediaExperientialFan platformsCommercial

Part of

Find out more →

Imagicana is the IP venture studio inside Metahead, the growth consultancy for founders, scale-ups and venture funds in sports, gaming, media and entertainment.

Through Metahead we see emerging tools in AI, generative media and interactive platforms before the rest of the market has figured out what they’re for. Through Imagicana we turn that into ventures we own alongside the rights holder or brand partner. Metahead builds pipeline for technology companies; Imagicana builds audiences for IP, brands and rights holders. AI-powered prototyping means we deliver the impact of the big consultancies and agencies without the overheads and six-figure scopes.

Founded on two decades of relationships and expertise building successful entertainment partnerships, experiences and formats with the likes of Google, Visa, Netflix, AMEX, Beiersdorf and countless others.

You have the ambition. We have the imagination. Let’s build something together.

A rights holder with IP that deserves more. A brand ready to create entertainment that audiences actually want. Whether you’re unlocking existing IP or building something new, we want to hear from you.

Let’s talk →Follow on LinkedIn

“Every brand, rights holder and creator is sitting on IP they’re not using. What’s missing is the studio with the imagination and commercial ability to turn it into products audiences actually want.”