We imagine and deliver entertaining

Imagicana is an IP venture studio. We partner with rights holders and brands to create entertaining products, formats, partnerships and experiences. New IP or existing. We own the upside together.

Great ideas. Built fast. Built to last.

Let’s talk →What we do
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Collaborations●New Products●Joint Ventures●Original IP●Media Properties●Games●Applied Innovation●Brand Partnerships●Rapid Prototyping●Measurement●Tech Partnerships●Collaborations●New Products●Joint Ventures●Original IP●Media Properties●Games●Applied Innovation●Brand Partnerships●Rapid Prototyping●Measurement●Tech Partnerships●

“There is an enormous amount of underutilised IP across entertainment, sports and culture. And brands are looking for better ways to reach audiences than advertising. What is missing is the studio with the imagination and commercial ability to execute on both.”

Christopher GlancyCEO & Founder, Imagicana / Metahead
IP is the backbone of entertainment. Most of it is either underutilised or yet to be created.
2×
Emotionally connected fans spend twice as much as satisfied customers. Fandom beats advertising
Motista / Deloitte, 2024
90%
Of Gen Z fans consume sports and entertainment via social, not broadcast
WSC Sports / GWI, 2025
$60B+
Projected AI in sports market by 2034
Precedence Research, 21% CAGR
$90B
Fan engagement market by 2033: gaming, podcasts, fan apps and new channels beyond broadcast
GMI / FMI, 18% CAGR
$21B
Gen AI in media and entertainment by 2035
Precedence Research, 25% CAGR
$250B+
Creator economy enabling rights holders and brands to build direct-to-fan products, formats and partnerships
Grand View Research, 2025

How we work.

Four pillars. One studio. From first idea to proven results.

01 / IMAGINE

See what others don't.

We look at IP that is not working hard enough and brands that want to reach audiences through entertainment instead of advertising. We find the gap, spot the cultural moment and move before it passes.

02 / CREATE

Taste, judgement, speed.

Using AI-powered rapid prototyping and a senior creative team, we take concepts from whiteboard to working product, format or partnership in weeks. We walk into meetings with prototypes, not decks.

03 / DELIVER

Launch it properly.

We take products, formats and partnerships to market, put them in front of real audiences and make sure they land. Paid social, performance marketing, media partnerships and creator-led distribution. Whatever it takes to reach the people it was made for.

04 / MEASURE

Prove it works.

Every product, format and partnership gets measured against real outcomes. Custom measurement frameworks covering ROI, brand lift, sentiment analysis and pre-defined KPIs. Data drives the next iteration and makes the case for the next IP venture.

In motion

Great ideas. Built fast. Built to last.

News

What’s new at Imagicana.

Imagicana Appoints Robbie Cochraine as Advisor
13 Apr 2026Appointment

Imagicana Appoints Robbie Cochraine as Advisor

Robbie has built and scaled ventures at the forefront of technology. This includes Chain Guardians, Neolyfe (a virtual gaming world) and Futech Labs, a software development consultancy.

Imagicana Appoints Flavio Maria as Director, Strategy and International Expansion
8 Apr 2026Appointment

Imagicana Appoints Flavio Maria as Director, Strategy and International Expansion

Former Pepsi Senior Executive, Sports Rights Leader and Serial Entrepreneur.

Imagicana Appoints Eric Albanese as Head of Growth, LATAM
8 Apr 2026Appointment

Imagicana Appoints Eric Albanese as Head of Growth, LATAM

Former OI Consumer Communications Director, Anheuser-Busch Marketing Director and Independent Marketing Leadership Consultant.

A different kind of partner.

No
Just sharp thinking, fast execution and a team as invested in the outcome as you are.

The portfolio

What we build.

01

Games & interactive

Gaming products and interactive experiences for rights holders and brands. Mobile games, fan platforms, branded entertainment and new digital revenue streams.

02

Media brands & formats

Original formats for where attention lives. Podcast networks, creator-led shows, social-first series and talent-driven media brands. Built to travel, built to be owned.

03

Live experiences & attractions

Immersive experiences, live activations and attractions that put audiences inside the story. Content, community and commercial value at the same time.

04

Fan engagement & rewards

Loyalty programmes, digital collectibles, exclusive access tiers and community platforms that turn passive audiences into active, monetisable fan bases.

05

AI-powered prototyping

Concept to working prototype in weeks. Generative experiences, personalised fan content, voice IP and interactive formats. Prove value before committing capital.

06

Monetisation & growth

Ad sales, licensing, brand partnerships, territory deals and subscriptions. We own the monetisation layer and grow the value of every IP venture in the portfolio.

Ventures

In development.

Music. Community. Entertainment.

AI partnerships platform.

More ventures comingComing soon
The model

How every venture works.

Rights holders

You have the IP.

A league, an athlete, a creator, a music estate, a heritage brand, a dormant format. We see the product, format or partnership it could become and build it together as a joint venture.

Brands

You have the brand.

You want to reach audiences through entertainment, not advertising. We create original formats, experiences and partnerships that people choose to spend time with.

Imagicana

The IP venture studio

We lead creative development, production and monetisation. Games, fan platforms, media brands, live experiences. Ad sales, licensing, brand partnerships.

Joint venturesWe co-invest, co-own and share in the upside together. Subject to agreement on both sides.
Retained engagementsThe studio’s creative firepower on a paid engagement. Same team, same speed, same quality.
ProductsFormatsPartnershipsExperiencesGames
Part of
MetaheadFind out more →

Imagicana is the IP venture studio inside Metahead, the growth consultancy for founders, scale-ups and venture funds in sports, gaming, media and entertainment.

Through Metahead we see emerging tools in AI, generative media and interactive platforms before the rest of the market has figured out what they’re for. Through Imagicana we turn that into ventures we own alongside the rights holder or brand partner. AI-powered prototyping means we deliver the impact of the big consultancies and agencies without the overheads and six-figure scopes.

Founded on two decades of relationships and expertise building successful entertainment partnerships, experiences and formats with the likes of Google, Visa, Netflix, AMEX, Beiersdorf and countless others.

You have the ambition. We have the imagination. Let’s build something together.

A rights holder with IP that deserves more. A brand ready to create entertainment that audiences actually want. Whether you’re unlocking existing IP or building something new, we want to hear from you.

Let’s talk →Follow on LinkedIn