We turn brands and IP into entertaining

An IP studio for brands, rights holders and creators. We imagine it, build it and launch it.

Start with a four-week 360° IP review.

Book a call →What we do
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“Every brand, rights holder and creator is sitting on IP they’re not using. What’s missing is the studio with the imagination and commercial ability to turn it into products audiences actually want.”

Christopher GlancyCEO & Founder, Imagicana / Metahead
IP is the backbone of entertainment. Most of it is underutilised.
13.8%
YouTube's share of US TV watch-time, the largest of any media company. Bigger than Netflix and Disney+ combined.
Nielsen Media Distributor Gauge, May 2026
2×
Emotionally connected fans spend twice as much as satisfied customers. Fandom beats advertising
Motista / Deloitte, 2024
90%
Of Gen Z fans consume sports and entertainment via social, not broadcast
WSC Sports / GWI, 2025
Our founding team has prior experience working closely with the likes of
GoogleAMEXVisaFinancial TimesSkyShazamPepsiCoAB InBevBeiersdorfNetflix20th Century FoxThe TelegraphIGNBuzzFeedHypebeastCAA
Who we work with

Two kinds of client.

IP owners

You own IP that people love.

Games, sport, music, characters, heritage. Most of its value comes from one place. We find where else fans want it: new products, partnerships, experiences and formats.

Think: a games publisher taking its characters beyond the game.

Brands

Your brand can inspire new original IP.

Instead of more advertising, give people something they actually want: entertainment, membership clubs, collaborations and partnerships they choose to be part of.

Think: a luxury watchmaker with a members’ club its customers want to join.

What we do

What we make.

01

Products

Games, apps, fan clubs and memberships that give audiences something to play, use and belong to.

Think: a supercar brand with its own racing championship.

02

Partnerships

Brand partnerships, collaborations, sponsorship and licensing that put IP in front of new audiences and earn from it. We can also commercialise your rights on your behalf, powered by Partnertron, our AI partnerships platform.

Think: a fashion brand and a music rights holder on a co-branded collection.

03

Experiences

Events, activations and attractions that put audiences inside the world.

Think: a creator’s community brought together for a live series.

04

Formats

YouTube channels, social formats and creator content, made for where audiences actually watch.

Think: a heritage IP re-imagined for a new generation on YouTube.

Behind all four, an AI-native studio. We put working prototypes in the room within weeks: games, apps, websites, fan clubs, content and experiential mock-ups. AI gets us to the prototype fast. Our relationships get it to market.

How it works.

One engagement, in four steps. You choose what moves forward.

01 / EVALUATE

A 360° review.

What your brand or IP means to people, who loves it, and where it is under-used.

You get: the opportunity map.

02 / RECOMMEND

Ideas worth backing.

Creative recommendations across products, partnerships, experiences and formats.

You get: a shortlist to choose from.

03 / PROTOTYPE

Prototypes, not decks.

Working prototypes of the ideas you choose, built in weeks, so you can see and test them.

You get: something real to test.

04 / DELIVER

Launch it properly.

We build it, launch it with the right partners and measure it against agreed KPIs.

You get: results, and what to do next.

Why Imagicana

In the age of AI, imagination is the edge. We bring creative and commercial opportunities to life.

Imagination.

Seeing what a brand or IP could become that nobody else has seen: the ideas worth backing. For the best of them, we put in our own equity.

The right people.

Twenty years of relationships with brands, rights holders, licensees, manufacturers, developers and venues. We make the introductions and get the deals signed.

Real delivery.

Products people buy, events people come to, formats people watch, and partnerships that help you grow fandom and generate revenue. Built with studios, developers and suppliers we trust.

Working with us

Start with a review. Stay for the build.

Start here

360° IP Review

Four weeks · Fixed fee

A full review of your brand or IP and what it could become, with creative recommendations across products, partnerships, experiences and formats. You choose what to take forward.

Then

Retained engagement

Six months · Break clause at three

An integrated team to prototype, deliver and launch what you chose, working alongside yours.

Selectively

Venture partnership

Case by case

For IP with exceptional potential, we work for equity in the new venture (never in your IP) and share the upside, subject to our review.

In motion

Great ideas. Built fast. Built to last.

Ventures

In development.

Music. Community. Entertainment.

AI partnerships platform.

Mixer drinks for IP owners, brands, rights holders and innovators.

More ventures comingComing soon
News

What’s new at Imagicana.

The First IP Mixer Was a Great Success
8 Oct 2026Event

The First IP Mixer Was a Great Success

Thank you to everyone who came to the first ever Imagicana mixer drinks. Brilliant attendees from global brands, innovative companies, major production companies, IP owners and venture capital funds came together at Two Floors in Soho to make new connections and spark creative and commercial collaborations. More to come, in the UK and internationally.

See the roundup →
The IP Mixer: Drinks, Brands and Conversation in Soho
7 Sept 2026Event

The IP Mixer: Drinks, Brands and Conversation in Soho

An invite-only evening of drinks and canapes during Brand Licensing Europe. Tuesday 6 October, 5–8 pm, Two Floors, Kingly Street, Soho. 40 guests. Register your interest at chris@imagicana.com

See the roundup →
Imagicana Appoints Robbie Cochraine as Advisor
13 Apr 2026Appointment

Imagicana Appoints Robbie Cochraine as Advisor

Robbie has built and scaled ventures at the forefront of technology. This includes Chain Guardians, Neolyfe (a virtual gaming world) and Futech Labs, a software development consultancy.

Imagicana Appoints Flavio Maria as Director, Strategy and International Expansion
8 Apr 2026Appointment

Imagicana Appoints Flavio Maria as Director, Strategy and International Expansion

Former Pepsi Senior Executive, Sports Rights Leader and Serial Entrepreneur.

Imagicana Appoints Eric Albanese as Head of Growth, LATAM
8 Apr 2026Appointment

Imagicana Appoints Eric Albanese as Head of Growth, LATAM

Former OI Consumer Communications Director, Anheuser-Busch Marketing Director and Independent Marketing Leadership Consultant.

Part of
Metahead
20+years of founding-team experience across media, innovation and partnerships
Find out more →

Imagicana is the IP studio inside Metahead, the growth consultancy for founders, scale-ups and venture funds in sports, gaming, media and entertainment.

Through Metahead we see emerging tools in AI, generative media and interactive platforms before the rest of the market has figured out what they’re for.

Start with a 360° IP review. See what your brand or IP could become.

Tell us about your brand or IP and we’ll set out what a review would cover, and which way of working fits.

Book a call →Email us